{"id":1128,"date":"2022-10-15T00:38:19","date_gmt":"2022-10-14T13:38:19","guid":{"rendered":"https:\/\/uberpokies.org\/?p=1128"},"modified":"2022-10-17T00:41:47","modified_gmt":"2022-10-16T13:41:47","slug":"aristocrat-debuts-real-money-igaming-division","status":"publish","type":"post","link":"https:\/\/uberpokies.org\/aristocrat-debuts-real-money-igaming-division\/","title":{"rendered":"Aristocrat Debuts Real-Money iGaming Division"},"content":{"rendered":"

Major Australian gaming machines manufacturer and recent global iGaming competitor, Aristocrat Leisure Limited, recently announced the launch of Anaxi, its real-money gaming division.<\/p>\n

This re-brand of its existing iGaming arm was detailed in a recent official press release. The Sydney-listed company explained that the initial division was created in February 2022, as a component of a larger initiative to increase its presence in the online gambling industry. The company added that the rebranding would further its \u201cbuild and buy\u201d growth approach.<\/p>\n

This move follows Aristocrat\u2019s recent acquisition of iGaming studio, Roxor Gaming<\/a>, and a cross-patent licensing arrangement with International Game Technology (IGT). Mitchell Bowen, who has been selected to helm Anaxi as its CEO, commented on the new development, saying,<\/p>\n

\u201cWe\u2019re excited to announce Anaxi as the name of our emerging online real-money gaming business at Aristocrat Leisure Limited. We look forward to working with our partners as Anaxi reimagines the world\u2019s greatest gaming content online and begins our journey towards becoming the most trusted name in online gaming globally.\u201d<\/em><\/p>\n

American Ambition<\/strong><\/p>\n

Aristocrat Leisure Limited further stated that Anaxi\u2019s capabilities are currently on display at the Global Gaming Expo (G2E) in Las Vegas<\/a> and that the iGaming subordinate will introduce its offering via a couple of major players in the US market before the year\u2019s end.<\/p>\n

Bowen\u2019s statement continued,<\/p>\n

\u201cWe are thrilled to be showcasing our new Anaxi brand at G2E in Las Vegas and invite our customers, partners and players to \u2018experience Anaxi with us on the Aristocrat Gaming stand.\u201d<\/em><\/p>\n

Anaxi is Aristocrat\u2019s third independent business unit, after the establishments of Aristocrat Gaming technologies and Pixel United, a mobile-focused publishing arm. The firm revealed that Anaxi will be \u201cpowered by the world\u2019s greatest gaming content and the creativity of over 600 passionate people\u201d<\/em> as it aims to establish itself as \u201cthe most trusted name\u201d<\/em> in the global iGaming sphere.\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"

Major Australian gaming machines manufacturer and recent global iGaming competitor, Aristocrat Leisure Limited, recently announced the launch of Anaxi, its real-money gaming division. This re-brand of its existing iGaming arm was detailed in a recent official press release. The Sydney-listed company explained that the initial division was created in February 2022, as a component of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nAristocrat Debuts Real-Money iGaming Division - UberPokies.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uberpokies.org\/aristocrat-debuts-real-money-igaming-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aristocrat Debuts Real-Money iGaming Division - UberPokies.org\" \/>\n<meta property=\"og:description\" content=\"Major Australian gaming machines manufacturer and recent global iGaming competitor, Aristocrat Leisure Limited, recently announced the launch of Anaxi, its real-money gaming division. 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