Australian gambling losses are in highlights after reaching an all-time high. The Australian gambling industry loss has reached a staggering $24 billion and the amount is above half of the amount spent by players. New government statistics show pokies losses grew over 4 percent. Pokies accounted for the biggest share of losses, followed sequentially by casinos, racing and lotto.

The hike in sports betting, more than 135 than last year was triggered by the growing popularity of the web and app based wagering. However, sports betting is still small compared to overall gambling losses in Australia.

Alliance for Gambling Reform, which is an anti-pokies group reacted by saying this development should prompt immediate political action to bring annual gambling expenditure below the $20 billion mark. Tim Costello, the alliance spokesman said sports betting hogs attention with advertising overflow, but pokies are more responsible for adding to Australia’s image as one of the largest gamblers. Politicians and regulators should take up measures to reduce annual losses.

The Australian Gambling Statistics were unveiled last week and it showed the Queensland government compiled gambling data for states and territories. This new data comes at a time when the pokies industry is mired in controversy.

A former gambling addict made news by launching a lawsuit in September. The Federal Court is yet to review it. The allegation was leveled at Dolphin Treasure a poker machine being made to deceive users and increase their addiction.

Later, Crown Melbourne, the flagship casino of billionaire James Packer was slammed by accusations in the federal Parliament. The accusers said gaming-floor technicians were ordered to tweak poker machines for making punters lose money. Lastly, Woolworths the supermarket giant was bogged by shareholder scrutiny at its annual general meeting. The Australian Leisure and Hospitality Group, which has a big stake and runs pokies-owning pubs faced the wrath.

Reverting to the sustained queries from the Alliance for Gambling Reform, Woolworths said it will take steps like cutting opening times and imposing daily withdrawal limits, etc. Gordon Cairns, the chairman of Woolworths said they will act after getting detailed information. With over 12,000 poker machines set up at its venues, ALH Group controlled by Woolworths is the biggest pokies operator in Australia.

An ALH Group spokesman said the company being an industry leader knows how to tackle problem gambling issues. It offers punters option to set spending limits on gaming machines and set a time limit. ALH also promotes customer and employee awareness on gambling risks by its responsible gambling ambassador-David Schwar, a former AFL footballer. It also offers a self – exclusion program for punters.

As per to the fresh gambling data, New South Wales has maximum poker machines in the country and faces highest rise in pokies losses about 6.2 per cent. Pokies losses in the state crossed $6 billion, half of Australia’s total loss.

Mr Costello said it is worrisome that Australia lost more wealth gambling per capita compared to any other country. Data obtained from H2 Gambling Capital, a global consultancy shows Australia’s total gambling related losses for each adult resident at approximately $1000 per year.

Odd as it may sound, the hotel industry, said despite the overall gambling losses, the rate of problem gambling went down. Stephen Ferguson, Australian Hotels Association’s CEO said lower than 1 percent of the overall population is affected by the menace of problem gambling.

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Sometimes joining hands with people hailing from the same industry can prove to be beneficial to both parties. That explains why Stefan Lind and Michael Pedersen have joined hands to set up Letsbet.com. The former LeoVegas Exec and former NetEnt Regional Business Manager think they have come up with an industry first offering. The website will be launched early in 2018.

Michael Pedersen said while talking about the latest JV the new offering will be something the players have not experienced and it will stand tall in a crowd of deals and features offered by other online casino operators. The two founders of Letsbet.com feel a new breed of online real-money casinos are set to arrive. These casinos will have aspects adopted from virtual currency environments and land-based casinos.

Stefan Lind, another cofounder said online casino players also feel like interacting with the casino staff and they actually enjoy the presence of other casino players. That is a reason the technological aspect in this online casino has got a boost.

Letsbet.com is going to have a number features which can be deemed as an industry first. These features include daily live broadcasts, which will be offered by casino hosts. This will give players entertainment on a new scale. Now that streaming technology is gaining importance everywhere, this feature may actually help boost conversion rates and enhance session times. This will help the casinos develop deeper bonds with players in the long run.

The site will also have another new feature- instant messenger function. With this feature, adding friends and chatting will be simpler for players. The concept is taken from the secret agency theme. In it, the players join as fresh recruits and go up in ranks, by doing assignments and missions.

Letsbet.com is going to be launched through the Together Gaming platform with MGA license. Players will get access to top game titles from providers like Microgaming, NetEnt, and Quickspin etc. In the beginning, the focus of the entity will be on the Nordic region.

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Michael Pederson and Stefan Lind, founders and CEOs of Letsbet.com, believe that change is constant. Their goal of wanting to bring a fresh perspective to the casino industry is what led them to create Letsbet.com

What is Letsbet.com?

Letsbet.com is an online real money casino, which will be launched in early 2018. The combination of online-streaming, social features, and gamification, all in one place, is what makes Letsbet.com unique.

Letsbet.com is being nurtured with the idea of being different and unique from the current casino stereotypes. To quote the CEO and Co-founder of Letsbet.com, Michael Pederson, “We can’t all serve the same Spaghetti Bolognese in our restaurants!”

The vision of Letsbet.com has been and is: To be different, to go all-in and dare to stand out.

The Journey

The two founders researched the casino industry for an entire year. This led them to believe that a new category of online real money casinos is set to emerge. This category, they believe, will offer their customers more social aspects, as in the case of a land-based casino, and mix it up with the virtual environment.

CEO and Co-founder of Letsbet.com, Stefan Lind, feels that what is lacking in current online casinos is the social experience for the customers. It is easy to argue that we may not see players in casinos speak/interact with one another.

However, stating the example of how people in a casino always choose a crowded table, instead of an empty one, Mr. Lind emphasizes that customers like interaction.

So, Letsbet.com is trying to replicate the enjoyment a customer might derive, from interactions with the casino staff, and the indirect presence of other players.

Unique Features

Letsbet.com is set to have many features that will be the first of its kind, in an online real money casino.

Some of the features that customers can expect are: casino hosts presenting daily live broadcasts.

Nowadays, reality shows are the in thing. Using this rise in popularity of everything live, Letsbet.com is looking at increasing conversion rates.

With the help of top-notch streaming technology, the aim is to extend session times and increase retention, by building a close relationship with the players.

Letsbet.com is also going to add another industry-first feature: Instant Messenger. This will allow players to add friends, create their own groups and chat if they want.

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Australian developer Lightning Box Games is set to release a wide range of new slot games to several online casinos next year. Among them, Quickfire is one of the best-known and most widely used platforms. Owned by Microgaming, Quickfire and other similar platforms give gaming enthusiasts access to a vast range of games, and allow game sharing across several platforms.

There are already 25 developers that integrate with Quickfire, and have another one to add to the list. This time, it is Sydney-based slot game developer Lightning Box, whose first game should be integrated sometime in February next year.

Lightning Box CEO Peter Causley has called this latest deal an excellent opportunity for the company to reach a wider audience with their content. Quickfire has been implemented at a number of casinos around the world, and with this new deal, players across the globe will have access to broader range of slots.

Microgaming said that the partnership with Lightning Box is “a great opportunity to add yet another exciting provider”, increasing the appeal of their platform to online casino operators.

Lightning Box offers a variety of exciting titles that players haven’t had a chance to experience yet. The Silver Lioness 4x slot is the first game to be released in February 2018.

More online pokies will follow soon after, and will quite possibly include the company’s latest content Serengeti Lions, where players are taken to the heart of Africa, with bold graphics, engaging audio, big potential line wins, and three different jackpots to be won.

There isn’t any additional detail about the partnership, but players will find a range of interesting games being added to Quickfire casinos in 2018, like Chilli Gold x2, Panda Pow!, Redroo, Astro Cat, and many others.

Quickfire casions include Casumo and LeoVegas casinos, and some of the games by Lightning Box are already available with Casumo.

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Realistic Games has released an all-new online slot Win Sprint. This exciting slot offers players a classic fruit-based theme with a number of bonus features and a 3D twist.

It combines a classic and futuristic look and feel that also has 3D enhancement and metallic sides. But, the fruits remain classic and neat. Red sevens, bunches of grapes, bells, oranges, plums, strawberries, and cherries – symbols that most casino lovers are familiar with and love.

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Win Sprint is a one of its kind slot. It takes us back to basics, but throws in an innovative feature. When you manage to land a W-I-N across the reels on a win line, you will be entitled to some really big and exciting wins.

The bonus round is thrilling and fun and once landed will also randomly offer anything between one and five winning lines of any of the many fruit symbols which is then multiplied and added to your running total until you have no more ‘win spins’. This feature can be re-triggered by landing more W-I-N lines.

Innovative Features

Realistic games is well known for their many games such as ‘Randall’s Riches’, ‘The Great Pyramid’, and the beautiful ‘Time is Money’ that have a host of features and makes way for big wins and rewards.

Win Sprint – the latest slot in their bunch of casino games, has a number of first-to-market innovations that is sure to floor users. The ‘win sprint’ bonus is easy to understand and very profitable for players. These features will make this much loved fruit slot a big success.

How and where can you play Win Sprint?

Win Sprint will be available to play on a several platforms with latest HTML5 design. This game can be played in both portrait and landscape mode on mobiles, and tablets. It can also be played on a desktop. The game has an RTP rate of 95.25%, which makes it swift and exciting.

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