Michael Pederson and Stefan Lind, founders and CEOs of Letsbet.com, believe that change is constant. Their goal of wanting to bring a fresh perspective to the casino industry is what led them to create Letsbet.com

What is Letsbet.com?

Letsbet.com is an online real money casino, which will be launched in early 2018. The combination of online-streaming, social features, and gamification, all in one place, is what makes Letsbet.com unique.

Letsbet.com is being nurtured with the idea of being different and unique from the current casino stereotypes. To quote the CEO and Co-founder of Letsbet.com, Michael Pederson, “We can’t all serve the same Spaghetti Bolognese in our restaurants!”

The vision of Letsbet.com has been and is: To be different, to go all-in and dare to stand out.

The Journey

The two founders researched the casino industry for an entire year. This led them to believe that a new category of online real money casinos is set to emerge. This category, they believe, will offer their customers more social aspects, as in the case of a land-based casino, and mix it up with the virtual environment.

CEO and Co-founder of Letsbet.com, Stefan Lind, feels that what is lacking in current online casinos is the social experience for the customers. It is easy to argue that we may not see players in casinos speak/interact with one another.

However, stating the example of how people in a casino always choose a crowded table, instead of an empty one, Mr. Lind emphasizes that customers like interaction.

So, Letsbet.com is trying to replicate the enjoyment a customer might derive, from interactions with the casino staff, and the indirect presence of other players.

Unique Features

Letsbet.com is set to have many features that will be the first of its kind, in an online real money casino.

Some of the features that customers can expect are: casino hosts presenting daily live broadcasts.

Nowadays, reality shows are the in thing. Using this rise in popularity of everything live, Letsbet.com is looking at increasing conversion rates.

With the help of top-notch streaming technology, the aim is to extend session times and increase retention, by building a close relationship with the players.

Letsbet.com is also going to add another industry-first feature: Instant Messenger. This will allow players to add friends, create their own groups and chat if they want.

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Australian developer Lightning Box Games is set to release a wide range of new slot games to several online casinos next year. Among them, Quickfire is one of the best-known and most widely used platforms. Owned by Microgaming, Quickfire and other similar platforms give gaming enthusiasts access to a vast range of games, and allow game sharing across several platforms.

There are already 25 developers that integrate with Quickfire, and have another one to add to the list. This time, it is Sydney-based slot game developer Lightning Box, whose first game should be integrated sometime in February next year.

Lightning Box CEO Peter Causley has called this latest deal an excellent opportunity for the company to reach a wider audience with their content. Quickfire has been implemented at a number of casinos around the world, and with this new deal, players across the globe will have access to broader range of slots.

Microgaming said that the partnership with Lightning Box is “a great opportunity to add yet another exciting provider”, increasing the appeal of their platform to online casino operators.

Lightning Box offers a variety of exciting titles that players haven’t had a chance to experience yet. The Silver Lioness 4x slot is the first game to be released in February 2018.

More online pokies will follow soon after, and will quite possibly include the company’s latest content Serengeti Lions, where players are taken to the heart of Africa, with bold graphics, engaging audio, big potential line wins, and three different jackpots to be won.

There isn’t any additional detail about the partnership, but players will find a range of interesting games being added to Quickfire casinos in 2018, like Chilli Gold x2, Panda Pow!, Redroo, Astro Cat, and many others.

Quickfire casions include Casumo and LeoVegas casinos, and some of the games by Lightning Box are already available with Casumo.

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Realistic Games has released an all-new online slot Win Sprint. This exciting slot offers players a classic fruit-based theme with a number of bonus features and a 3D twist.

It combines a classic and futuristic look and feel that also has 3D enhancement and metallic sides. But, the fruits remain classic and neat. Red sevens, bunches of grapes, bells, oranges, plums, strawberries, and cherries – symbols that most casino lovers are familiar with and love.

W-I-N Big

Win Sprint is a one of its kind slot. It takes us back to basics, but throws in an innovative feature. When you manage to land a W-I-N across the reels on a win line, you will be entitled to some really big and exciting wins.

The bonus round is thrilling and fun and once landed will also randomly offer anything between one and five winning lines of any of the many fruit symbols which is then multiplied and added to your running total until you have no more ‘win spins’. This feature can be re-triggered by landing more W-I-N lines.

Innovative Features

Realistic games is well known for their many games such as ‘Randall’s Riches’, ‘The Great Pyramid’, and the beautiful ‘Time is Money’ that have a host of features and makes way for big wins and rewards.

Win Sprint – the latest slot in their bunch of casino games, has a number of first-to-market innovations that is sure to floor users. The ‘win sprint’ bonus is easy to understand and very profitable for players. These features will make this much loved fruit slot a big success.

How and where can you play Win Sprint?

Win Sprint will be available to play on a several platforms with latest HTML5 design. This game can be played in both portrait and landscape mode on mobiles, and tablets. It can also be played on a desktop. The game has an RTP rate of 95.25%, which makes it swift and exciting.

So, what are you waiting for? Go ahead and play the game at the below casinos.

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888 Casino became one of the top online casinos releasing online casino games and mobile casino products on Google Play post lifting of the ban on casino games. The Android app store resolved a self-imposed long-term restriction on casino games. So, the other online casinos are going to follow suit.

Google made changes to its app store policy in the summer to allow online casino operators promote their games – including real money ones. This puts an end to a 4 year old law that hindered the growth of mobile casino slot gaming. Earlier such apps were not available on the app store for download. Such games are actually products of assortment of groups within the entity, and all of them are now available at the App store.

888 Holdings launched Elite Lounge live casino two months back. It was a premium offering for players who love the ambiance of traditional brick-and-mortar casino establishments. That was also a first time initiative by the company.

What this revision signifies?

Andrew Daniels, Company Degree 53 managing director, said starting August 2017, Google will acknowledge applications for the gambling apps distribution within its Play store in France, the U.K., and Ireland. Later, Google may update the law and add more countries. Chances are there, it will follow the steps taken by rival Apple in this regard. Before this rectification, budding bettors needed to game individually and install apps without support of Google Play. It was not a smooth process for them.

Google originally banned online casinos as well as betting apps on Android, its popular mobile OS as it could not verify customer age. This could pave the way to rise of illegal gambling activities. Apple, however is not worried by this issue much. Apple actually stresses more on location requirements for gambling apps and user data.

What experts think of it?

An app store research associate Nicholas Duddy, said, Google Play has several opportunities and threats. It is a fact that 64 percent of active mobile devices are now android based. This opens up a huge prospect for the gaming industry. However, Android users tend to spend less time exploring app store, he added. As a matter of fact, Android device users into playing pokies online are unlikely to be affected much by company policies. Most of them will rejoice in the new found chance to indulge in mobile gaming, as much as they want.

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Playtech, the gambling software development company, recently signed a comprehensive agreement regarding casino management with Caesars Entertainment EMEA. It will span eight landmark properties in the UK, including the internationally renowned Empire Casino, Central London.

The earlier Caesars’ legacy technology will now be replaced by Playtech subsidiary IGS’ modern proprietary Neon Enterprise system which will afford the casino group complete control of all its operations across the eight properties, 427 electronic terminals in London, Mayfair and throughout its UK estate and its 178 gaming tables. Playtech’s retail division that includes IGS, is well-established as one of the fastest-growing systems providers to offshore casinos.

The new agreement states that Caesars will manage Neon’s advanced player tracking features throughout its estate, and enjoy the estate-wide, while also savoring the most of the Anti-Money Laundering (AML) Bill, Know Your Customer (KYC) and Enhanced Due Diligence controls.

The Neon Enterprise system also features Neon Analytics and Neon CRM, which was released only recently. Both features are tightly packed into the enterprise architecture so that it delivers focused offers to players and can measure the effect of its efforts on having a good bottom line. Martin Sykes, managing director IGS, in conversation with TotallyGaming.com said, “Neon Enterprise is the fastest-growing casino and slots management system worldwide. In the future, we will be incorporating features for other verticals including bingo, sports betting, virtual sports and number games to manage all forms of retail gaming as part of the Playtech ONE omni-channel solution.”

Alex Oswald, CFO of Caesars Entertainment EMEA, stated, “From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties.”

Totally Gaming says, “As a leading provider of systems to land-based casinos, Playtech’s retail division is committed to providing operators with the latest technology for player tracking and security. The new agreement with Caesars Entertainment will give the group complete control over its UK estate, while allowing the company to offer targeted campaigns to its customers.”

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With the recent release of Sunny Shores, another new video slot has been added to Yggdrasil Gaming to their growing portfolio.

This is a colorful, vibrant game that takes you off to the sunniest places in a classic-feeling 5-reel, 25-payline exploration of fun in the beach.

While Sunny Shores, the brand new pokie offers a unique take on sun, sand and surf, it has a design and symbols that are classic. The symbols include strawberries, pineapples, bananas, grapes, pears, watermelons and clams with pearls. Its features will get you into the mood to hit the waves, all thanks to wild symbols and re-spins that may have a lot of treats in store for you when they appear on the reels.

Bonus Features of Sunny Shores

The main feature of Sunny Shores is its wild symbols as they can expand in more than one direction to help you in completing wins. When wild symbols appear and expand, a re-spin, as well as extra award wins, is triggered. If another wild symbol happens to fall into position on the reels, yet another re-spin is triggered and this continues until you run out of wild symbols. They can result in substantial wins that can be highly generous to your bankroll. The animated actions and graphics lend credibility to the game’s overall design. The game has a refreshing design that is welcoming and will remind you of online slots from a previous era.

Jonas Strandman from Yggdrasil Gaming stated that Sunny Shores will certainly treat players to an enjoyable gaming experience – they embark on a journey to a slots paradise that offers huge wins.

You can enjoy the game on Casino Room and other Yggdrasil-powered casinos. All of the other Yggdrasil Gaming slots are included as well. You can enjoy a 200% match bonus up to $200 and 20 Boomanji free spins so register today!

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The famous online casino game maker Microgaming has won yet another award. The Spark Award 2017 was bagged by the company for the successful implementation of its Idea Factory initiative throughout its headquarters situated on the Isle of Man.

According to the company this innovative program was spearheaded by Lydia Barbara, Innovation strategy head. This staff powered innovation initiative collected, filtered and presented refined ideas on how to better the firm’s culture, technology, and processes. The staff was asked to come with new and cool ideas that they felt could be implemented across the company. The inaugural of the contest saw the adoption of an overhaul of the processes for onboarding new operators and an in-house charity lottery.

The company stated the its very first Idea factory consisted of 4 rounds that finished with several proposals put forth before a panel of senior managers in the company. It also saw the implementation of a new workshop to be used for brainstorming and launch of in-house classifieds. A proposition to develop a new emoji based online video slot was also put on the agenda.

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“There was a lot of nervousness that we would not get enough innovative ideas to make the Idea factory work,” said Barbara. “However, we soon realized that the problem did not lie in the quality or quantity of ideas, it lay in the fact that we did not have a proper process in place to approve and refine them,” she added. “The experience has been fabulous thanks to the enthusiasm of each person who took part and we are pleased to see great returns from these fabulous ideas coming through.”

The company said that this initiative has been rolled out at two of its other branches and is soon to become a feature company-wide by the end of year 2017.

The Spark Award which is a part of Spark the Change, is a global movement that is purely dedicated to empower people and build happy work spaces. This was designed with the purpose to celebrate organizations and firms that experiment with new ways of working.

There were a number of great entries for the The Spark Award, but the judges unanimously voted for the Idea factory. Helen from Spark the Change, quoted, “We really liked that the whole idea was not just practical but also clear sighted on how to broaden the participation of employees in innovation and making space, time as well as resources made available to nurture and grow new ideas.

While most experts are making their last minute changes and trying hard to win their pool in the NCAA tournament brackets, we bring to you an exciting news in the hopes that you too will get lucky!

Here goes the set up. Earlier this year, in January, a businessman from Brazil threw in an absurd number of chips on No. 32 at a roulette table while sipping away on a glass of red wine. He and his buddies watch on as the wheel spins… and guess what number did they hit? Watch the video.

https://www.youtube.com/watch?v=eLGvmBPgaQk

The Sun reported that he won a whopping 3.5 million in pounds by placing a 35,000-pound bet. Now, that is one helluva win! Luckiest dude ain’t he?

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Captain Up, the live engagement and provider of retention platform, is set to strike a strategic partnership with Playtech, which will empower the latter with licensee’s access to a new assortment of tools to analyze players, providing them with incentives and rewards.

A good collection of social gaming mechanics is incorporated by Captain Up to empower engagement with the players. These are used to employ features like tournament challenges, badges, community feeds, messaging in-app and leaderboards.

Going by the lines of the partnership, Captain Up is set to be a Certified Partner of Playtech. Its tools will be integrated into Playtech’s IMS system of player management. It will assist it to leverage player loyalty.

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A back-office solution, based on the web, will support these tools, allowing the customers to manage, monitor and assess the actions of players.

Shimon Akad, chief operating officer of Playtech explained that the integration enables their licensees to get access to a diverse array of exclusive technologies, which will assist in differentiating their contributions and enhance the player engagement in a significant manner, incorporating real-time analytics.

He added that they were pleased to work together and had known Captain Up for some time.

Captain Up is a well-known entity in the sector of iGaming. It works with various operators, including Ladbrokes and 888. However, the deal with Playtech is its greatest deal till date.

Uri Admon, founder and CEO of Captain Up stated that they were delighted with the venture with Playtech, offering the necessary tools to its customers to optimize user value, incorporating their platform of retention and engagement especially when Playtech have invested massively into licensing deals like The Avengers Online Pokies.

Playtech shares were trading up to 17%, at 881.00 pence/share in early Monday in London.

Microgaming is using romance and food as a means to woo its gamers all through February, as is evident from its moves. The company’s February slot releases are Fruit vs Candy and Secret Romance.

Secret Romance

Love is in the air! Microgaming is gearing up for Valentine’s Day by releasing fun slots just right for the mood. Most symbols on this slot games are hearts. And, there are romantic gifts too. But, purple masks, create a secretive element as indicated in the game. In Secret Romance, the company uses five reels and three rows. To win, players just need to use romantic symbols for generating winning matches in different combinations over its 15 pay lines. Secret Romance can be played both on mobile devices and PCs. The jackpot is worth $90000, and there are free spins in the slot.

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Fruit vs. Candy

The way to a man’s heart is through his stomach, they say! How true is it we do not know! But, this game is one helluva exciting slot that every man and woman will love. The name of the slot indicates what the theme is all about! It offers a playful and lighter that most players will love. The players need to join a battle for food. You can pick from 2 modes- sweet candy and fresh fruit. In each mode, you will get varying rewards.

However, at first, you will have to spin the five reels offering a total of 243 ways to win. Based on the mode chosen, the symbols will change. The potential jackpot is worth $97,000. To grab cash rewards, you can use features like Sugar Rush and Goodie Bag, and these can be triggered randomly. After triggering the slot’s free spins, players get Cash Stash feature, or Sweet Reel feature in Fruit and Candy mode respectively.

Where you can play the slots

You will find these exciting and new slots from Microgaming at some of the top online casinos powered by the company titles. Examples are Crazy Vegas Casino, Jackpot City Casino, and All Slots Casino.