Sydney-based Aristocrat Leisure Limited is one of the world’s largest pokie machine manufacturers and by far the largest in Australia.
Now, the major player has moved to expand its reach with an agreement to acquire Roxor Gaming Software, a studio that specializes in iGaming entertainment.
In an official statement, the Aristocrat Leisure Limited group affirmed its intention to diversify its operations by growing its presence in the iGaming sector.
The acquisition of Roxor is not yet in effect though, as both companies await regulatory approvals to proceed. Aristocrat revealed that it expects this to happen by the first quarter of 2023.
Roxor Gaming emerged as an independent contender in the iGaming field in September 2019. The developer was previously a subcontractor of Gamesys for over two decades, before striking out on its own. The company operates mainly in the competitive UK and US markets and already boasts a portfolio of 150 games under RNG. The selection of gaming content includes an impressive range of pokies, table games, scratch cards, and video poker.
The pokies make up the largest portion of Roxor’s portfolio, with top-performing titles like Secrets of the Phoenix, Double Bubble and Tiki Island among others.
Arriving in style
Aristocrat will debut as a competitor in the global iGaming market at G2E Las Vegas 2022. The company will announce its arrival by launching eight popular titles, such as the Wild Wild series, Miss Kitty, Sun & Moon, and Timber Wolf, all digital versions of popular Aristocrat pokie machines.
The company also plans to showcase its Customer Experience Solutions (CXS), a complete solution that enables all operators to enhance their online and in-person entertainment offerings for guests.