Global leader in gambling technology, Aristocrat Leisure, has finalized an agreement for its acquisition of UK-based iGaming developer, Roxor Gaming.
The financial details of the deal are still under wraps, however, Aristocrat did reveal that this development will step up its iGaming expansion strategy.
Roxor is a fairly young company which was established in 2019 by Noel Hayden, the former chairman and co-founder of Gamesys. Roxor was previously an in-house studio for Gamesys Group.
Since Roxor went independent, the studio has released content in New Jersey, with further expansion plans for the North American and UK markets.
Aristocrat’s online real-money gaming chief executive, Mitchell Bowen, commented on the deal, saying,
“Roxor is a great fit for Aristocrat and this acquisition is another step forward in Aristocrat’s strategy to scale in online RMG. “We look forward to growing together with the talented Roxor team.”
Noel Hayden added his thoughts, commenting,
“I am delighted to see this deal signed as I feel it brings together two great companies that complement each other perfectly. Roxor holds a very important place in my heart as the team and the games we have built have delivered so much to so many over the last 20 years. I couldn’t be more excited for Roxor Gaming and the road ahead.”
This latest deal is one in a series that has seen Aristocrat expand its presence in the global iGaming market. The company confirmed as much when announcing its first-half financial results in May when it laid out the acceleration of its “build-and-buy” strategy for online gambling.
Aristocrat had attempted to acquire iGaming monolith Playtech earlier in the year. However, Playtech’s shareholders sunk the deal, leaving Aristocrat to pursue further online opportunities, and to subsequently launch a new online real-money gaming (RMG) division.