888 Casino Among First Mobile Casinos On Android Store Post End Of Ban

888 Casino became one of the top online casinos releasing online casino games and mobile casino products on Google Play post lifting of the ban on casino games. The Android app store resolved a self-imposed long-term restriction on casino games. So, the other online casinos are going to follow suit.

Google made changes to its app store policy in the summer to allow online casino operators promote their games – including real money ones. This puts an end to a 4 year old law that hindered the growth of mobile casino slot gaming. Earlier such apps were not available on the app store for download. Such games are actually products of assortment of groups within the entity, and all of them are now available at the App store.

888 Holdings launched Elite Lounge live casino two months back. It was a premium offering for players who love the ambiance of traditional brick-and-mortar casino establishments. That was also a first time initiative by the company.

What this revision signifies?

Andrew Daniels, Company Degree 53 managing director, said starting August 2017, Google will acknowledge applications for the gambling apps distribution within its Play store in France, the U.K., and Ireland. Later, Google may update the law and add more countries. Chances are there, it will follow the steps taken by rival Apple in this regard. Before this rectification, budding bettors needed to game individually and install apps without support of Google Play. It was not a smooth process for them.

Google originally banned online casinos as well as betting apps on Android, its popular mobile OS as it could not verify customer age. This could pave the way to rise of illegal gambling activities. Apple, however is not worried by this issue much. Apple actually stresses more on location requirements for gambling apps and user data.

What experts think of it?

An app store research associate Nicholas Duddy, said, Google Play has several opportunities and threats. It is a fact that 64 percent of active mobile devices are now android based. This opens up a huge prospect for the gaming industry. However, Android users tend to spend less time exploring app store, he added. As a matter of fact, Android device users into playing pokies online are unlikely to be affected much by company policies. Most of them will rejoice in the new found chance to indulge in mobile gaming, as much as they want.