bet365 has landed two great deals – a Sky Sports Monday and also a Friday Night English Premier League sponsorship deal. Both bet365 and Sky Sports are said to have confirmed the deal. Sky Sports is a bookmaker based in Stoke that will be the official EPL broadcast partner. Sky Sports will join Japanese car manufacturer Nissan who is going to be the sponsor for Saturday and Sunday matches.
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This is major news for bet365. The company that negotiated the deal for bet365 was Drummond Central and Republic of Media. Coverage on Sky Sports will promote the casino operator and its brand on the leisure/retail channel across over 40,000 commercials across the UK and Ireland. The 2016-2017 season will be the first time that there will be Friday night hosts.
