Captain Up, the live engagement and provider of retention platform, is set to strike a strategic partnership with Playtech, which will empower the latter with licensee’s access to a new assortment of tools to analyze players, providing them with incentives and rewards.
A good collection of social gaming mechanics is incorporated by Captain Up to empower engagement with the players. These are used to employ features like tournament challenges, badges, community feeds, messaging in-app and leaderboards.
Going by the lines of the partnership, Captain Up is set to be a Certified Partner of Playtech. Its tools will be integrated into Playtech’s IMS system of player management. It will assist it to leverage player loyalty.
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A back-office solution, based on the web, will support these tools, allowing the customers to manage, monitor and assess the actions of players.
Shimon Akad, chief operating officer of Playtech explained that the integration enables their licensees to get access to a diverse array of exclusive technologies, which will assist in differentiating their contributions and enhance the player engagement in a significant manner, incorporating real-time analytics.
He added that they were pleased to work together and had known Captain Up for some time.
Captain Up is a well-known entity in the sector of iGaming. It works with various operators, including Ladbrokes and 888. However, the deal with Playtech is its greatest deal till date.
Uri Admon, founder and CEO of Captain Up stated that they were delighted with the venture with Playtech, offering the necessary tools to its customers to optimize user value, incorporating their platform of retention and engagement especially when Playtech have invested massively into licensing deals like The Avengers Online Pokies.
Playtech shares were trading up to 17%, at 881.00 pence/share in early Monday in London.
