While the organized chaos of ICE London 2020 was underway, Microgaming took the chance to show that it has no intention of slowing its progress. The organisation has over 100 exclusive titles and 240 partner games primed for its content aggregation platform.
The prominent supplier displayed its new range to guests at the event, showcasing the diversity of its latest and upcoming games. These included new progressive slots, newly branded content, and the return of beloved game characters.
Over the three-day event, ICE attendees were enthusiastically welcomed to Microgaming’s world, consisting of nine independent studios that got to showcase some of their new, exclusive creations. The promise of even more choice and innovation for Microgaming’s customers was palpable. A series of spectacular, celebratory game reveals accompanied the exhibition, with the experience enhanced by a professional DJ.
Microgaming kicked off its ICE experience in trademark style, unveiling one of several new branded games destined for its platform this year. The announcement of its Game of Thrones™ Power Stacks™ online slot developed exclusively by Slingshot Studios was followed by an exclusive, VIP soirée for Microgaming customers at the esteemed Peruvian restaurant, COYA in Mayfair, London.
The second day saw attendees immersed in an enchanting world of magical riches with the reveal of Sisters of Oz, a new progressive slot featuring the newly revamped WowPot jackpot, created exclusively by Triple Edge Studios. The studio, which famously created the highly popular Book of Oz slot, has continually grown its portfolio and took the opportunity to tease a new title, Attack on Retro as well as another new progressive slot, Absolootly Mad™, featuring the world-renowned Mega Moolah jackpot. Microgaming closed off the day with an electrifying celebration of a new deadmau5 branded online slot, inspired by the world-renowned electronic music artist’s latest tour, cube v3.
The final day brought more delights. Attendees found themselves absorbed in a world of straight-to-video 90s action, blaring riffs and breakneck gameplay with the reveal of a new Aurora Beast Hunter slot by Just For The Win. The studio is also poised to release Treasure Skyland™ and Anderthals™ later in the year. Classic characters waiting in the wings for their return to Microgaming’s diverse portfolio of content include a legendary jungle hero in Tarzan® and the Jewels of Opar, a new branded slot from Fortune Factory Studios. Ace navigator and celebrated explorer, Victoria, and the industrious inventor of mechanical marvels, Maximillian, will also make a return in Fortunium Gold, a new title from Stormcraft Studios featuring the WowPot jackpot.
Gameburger Studios also dished out delectable content. The creators of Break da Bank and Break da Bank Again Respin and 9 Masks of Fire™, unveiled 9 Pots of Gold and 11 Champions Golden Goal. Showcasing their inspired and passionate energy for developing enjoyable, story-driven casino slots, Neon Valley Studios, who are responsible for Aurora Wilds, premiered its upcoming Age of Conquest online slot and Atlantean Treasures Mega Moolah progressive.
Foxium’s creative experts revealed compelling themes and captivating narratives, revealing 3 Tiny Gods and Cossacks: Wild Hunt, While All41 Studios an ambitious studio Estonian outfit, the creators of Magic of Sahara and Book of Atem, publicized upcoming titles, including Arena of Gold and Mayan Eagle. Switch Studios, who are table game specialists, also gave a rousing presentation of their brand new table games content, which included roulette, blackjack and other popular variants, as well as a modern take on the ancient dice game Sic Bo.
