Aristocrat Gaming online casino behemoth Buys Big Fish

Noted online casino behemoth Aristocrat Gaming has bought Big Fish, a company that specializes in optimization and creation of online social gaming. Aristocrat is famous for making enthralling gaming experiences for the online casino players and its hit titles include The Walking Dead, Game of Thrones and The Bing Bang Theory. Big Fish’s expertise goes beyond the online casino sector. It has also dabbled into non-gambling games for android and PC based operating systems so far.

Now with this buy over, Aristocrat Gaming can get the best of both sides and it will find it easier to become a big leader in all types of online gaming in near future. Trevor Corker, the Aristocrat CEO said buying Big Fish will let the company scale across digital platforms covering all segments.

A reason behind this acquisition is definitely the huge content library of Big Fish. However, Aristocrat was more lured by the Big Fish’s expertise in creating appealing and outstanding mobile experiences for the gamers.

It should not come as a surprise for those following trends in the online casino industry of late. Consumers are gradually getting into mobile devices to obtain entertainment and so companies cannot afford to overlook this sector any more. Corker added acquiring Big Fish will help the company expand social gaming footprint and eventually Aristocrat will be able to capitalize on a hike in mobile gaming.

Aristocrat’s move shows how serious the company is about staying competitive and head of competition in a constantly evolving market. The recent acquisition is indicative of the visionary move Aristocrat has taken to remain one of the top online casino operators. The existing successful applications of Big Fish and its attractive pipeline of upcoming social casino titles will help Aristocrat grow its market share and user base by a huge margin in the near future.