Global banking monolith, JP Morgan has heaped public praise on Aristocrat Leisure Ltd, commenting on the provider’s efforts around environmental, social and governance (ESG) efforts, saying, “the areas of focus differ slightly to the traditional casino or wagering operators”.
In a recent memo, the financial giant stated,
“In addition to responsible-gambling player education, employee training and consumer disclosures, Aristocrat highlights ethical product design as having very high importance to stakeholders and high strategic impact on Aristocrat.”
The paper which is subtitled “It is not all bad news: Responsible Gaming” was created and released by JP Morgan’s Securities Australia Ltd analysis team, Don Carducci, Michael James, and Emily Macpherson.
The document pointed out that the Aristocrat takes extensive measures to ensure that its games are free from unfair influences and practices.
JP Morgan further elaborated that it is particularly enthusiastic about Aristocrat’s digital wallet trial that is currently running in New South Wales. The trial is reportedly being conducted in partnership with government and state regulators to determine how best to combat the prevalence of gambling harm.
The new digital wallet facility is suited for both gaming and non-gaming use, allowing users to set limits for session time, frequency of play, spend and bet size, and more. Aristocrat’s technology also allows players to self-exclude from gaming venues via the wallet app, and also facilitates intervention by the venue’s staff where needed.
Aristocrat recently launched its rebranded iGaming division, Anaxi. The provider intends to use this subsidiary to extend its reach into the international online gambling market. Anaxi is the provider’s third business unit, joining Aristocrat Gaming, and the mobile-focused Pixel United.
At the time, the company stated that Anaxi’s fresh branding would further its “build and buy” growth strategy, allowing it to attract top talent from the RMG segment.