Formerly known as Chance Interactive, the Sydney-based operator announced recently that they’ve rebranded the company as ReelPlay. The name change takes effect immediately.
The Australian games studio was founded by experienced gaming professionals in 2014 who promise to continue creating fresh and entertaining content under their new moniker, stating, “The refresh to ReelPlay best represents where the business is today and where it’s headed.“
Recent Slot Still a Winner
Having started off exclusively with Swedish mobile gaming company LeoVegas, one of the operator’s earliest titles, Buster Hammer Carnival, continues to enjoy enormous popularity in the regulated online iGaming space.
The Australian company has affirmed that beyond their re-branding, nothing in terms of the quality and of their digital content will change. They promise to deliver the finest online slot games to regulated casino operators across the globe. Underlining this the firm has said, “overflowing with passion, ReelPlay creates everything from the ground up, in-house.”
A Studio with Many Talents
Added to its highly entertaining slots portfolio, ReelPlay has also ‘’ developed and integrated hundreds of games on to many different platforms for both land-based and online operators’’. Moreover, it is able to create custom slot mathematics to match partner studio’s vision with multiple RTP variations.
Goal Remains the Same
When asked about the operator’s rebranding, Chief Commercial Officer for ReelPlay, David Johnson, had this to say: “The refresh to ReelPlay best represents where the business is today and where it’s headed. The goal remains the same as it ever was – ReelPlay author the best in online digital gaming content as well as incubating select competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership”.
“Our business growth will continue to be underpinned by leveraging long-term partnerships with the world’s leading operators, collaborators, and aggregators. Overflowing with passion, ReelPlay create everything from the ground up, in-house. Carefully, surely, thought out and proud to put our name to it – as craft as craft gets in a digital world. With the re-brand, we are building on solid foundations whilst adding a little nitro,” he explained further.
117,000-ways-to-win slot On Its Way!
It doesn’t stop there for ReelPlay. The company has developed a slot game that will give gamers an incredible 117,000-plus ways to win. This new game is due to be unveiled in August as an exclusive pre-release with a premier online operator before being entered into a wider market.
In 2018 the privately-owned business’s team was given a major boost with the appointment of Chief Executive Officer, Scott Smitt and CCO Johnson, who are both seasoned captains of the gaming world.
