Letsbet.com: The First “Social” Online Real Money Casino

Michael Pederson and Stefan Lind, founders and CEOs of Letsbet.com, believe that change is constant. Their goal of wanting to bring a fresh perspective to the casino industry is what led them to create Letsbet.com

What is Letsbet.com?

Letsbet.com is an online real money casino, which will be launched in early 2018. The combination of online-streaming, social features, and gamification, all in one place, is what makes Letsbet.com unique.

Letsbet.com is being nurtured with the idea of being different and unique from the current casino stereotypes. To quote the CEO and Co-founder of Letsbet.com, Michael Pederson, “We can’t all serve the same Spaghetti Bolognese in our restaurants!”

The vision of Letsbet.com has been and is: To be different, to go all-in and dare to stand out.

The Journey

The two founders researched the casino industry for an entire year. This led them to believe that a new category of online real money casinos is set to emerge. This category, they believe, will offer their customers more social aspects, as in the case of a land-based casino, and mix it up with the virtual environment.

CEO and Co-founder of Letsbet.com, Stefan Lind, feels that what is lacking in current online casinos is the social experience for the customers. It is easy to argue that we may not see players in casinos speak/interact with one another.

However, stating the example of how people in a casino always choose a crowded table, instead of an empty one, Mr. Lind emphasizes that customers like interaction.

So, Letsbet.com is trying to replicate the enjoyment a customer might derive, from interactions with the casino staff, and the indirect presence of other players.

Unique Features

Letsbet.com is set to have many features that will be the first of its kind, in an online real money casino.

Some of the features that customers can expect are: casino hosts presenting daily live broadcasts.

Nowadays, reality shows are the in thing. Using this rise in popularity of everything live, Letsbet.com is looking at increasing conversion rates.

With the help of top-notch streaming technology, the aim is to extend session times and increase retention, by building a close relationship with the players.

Letsbet.com is also going to add another industry-first feature: Instant Messenger. This will allow players to add friends, create their own groups and chat if they want.