Gambling technology company Playtech announced a new partnership with Isle of Man gambling operator GVC Holdings and revealed plans to launch a dedicated Live Casino studio.
The project, named the Elevation Live Casino space, will be introduced via a staggered launch over the next two months. A major marketing campaign has been planned to ensure the Studio gains its due attention,
Elevation’s l initial offering includes five blackjack tables and a roulette wheel studio. Players can expect more versions of popular table games to be added in the near future.
Playtech have promised a “true visual spectacle” and an enhanced player experience by with a massive video wall displaying immersive visuals. The Elevation Live Casino studio plans to provide casino gaming content exclusively across GVC’s many gambling brands.
The Live Casino space launch is merely a component in Playtech and GVC’s long-term agreement which they signed this past February. The agreement will see Playtech supply technology and content across GVC’s gaming and sports betting brands.
By June of this year, the deal had already borne fruit with the provider’s online casino content launching across GVC’s businesses, including, but not limited to; bwin, partypoker, PartyCasino, and Sportingbet.
A unique casino experience
Playtech COO Shimon Akad commented on the upcoming launch of the Elevation studio, expressing delight at the extension of their long-standing partnership with the company that is “behind some of the most iconic brands in online gambling.”
Mr. Akad also noted Playtech’s significant investment in Live Casino technology and facilities, “so, in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an even more-innovative live experience.”
Over the past year, Playtech has launched several new games in an effort t to bolster its Live Casino content portfolio and has expanded its Live Casino presence in a number of new markets. In the third quarter of 2019, the company has already launched its first dedicated roulette table for the Spanish market as well as releasing a number of new games and variants. The new releases include Quantum Roulette, American Roulette, All Bets Blackjack, the revamped Hi-Lo Club, and Heads Up Hold’em.
GVC COO Shay Segev weighed in on the new offering, saying that “significant investment has gone into delivering this first stage of Elevation studio” Segev expressed satisfaction with the results as online gamblers are drawn to “more immersive, entertainment-driven” Live Casino experiences.
The Live Casino segment has revealed itself as one of the major growth areas in online gambling.