Yggdrasil’s seemingly ever-expanding YG Masters program has recently had a new addition, Australian slots maker ReelPlay.
The iGaming studio will now have access to Yggdrasil’s GATI technology that was developed to accelerate value creation and global distribution for program members.
The YG Masters program is a support system for online casino pokie makers, facilitating their efforts to fulfill their international business goals and streamlining their entry into new markets through Yggdrasil’s technology solutions, which include including GATI.
GATI is a plug-and-play, regulation-aligned development kit that provides studios and developers with the chance to benefit from a standardized technology solution that they will work with while they create and deliver their content anywhere across the globe.
The interface empowers YG Masters members to source, develop, and deliver gaming products while increasing their global reach.
Yggdrasil’s partners who have access to GATI can achieve global distribution through the provider’s hulking operator network and its YG Franchise network. Since its launch, it has become recognized as a unique solution for the iGaming industry as it allows Yggdrasil’s partners to accelerate content distribution and reveal new revenue opportunities.
ReelPlay Joins YG Masters
The YG Masters program will enable ReelPlay to distribute its wide-ranging portfolio of advanced, high-quality titles to a larger gaming audience. The deal incorporates the Australian studio’s Infinity Reels product that already features in a series of games.
The Infinity Reels mechanic was first introduced in November 2020. It adds an additional reel with each spin and respin with an added progressive multiplier. The first slot to feature the mechanic was El Dorado Infinity Reels and ReelPlay has created a few more titles for its Infinity Reels series, including Giza Infinity Reels and Odin Infinity Reels.
Yggdrasil’s Head of Partner Programs, Stuart McCarthy conveyed how thrilled the brand was to have ReelPlay on board and to broaden the studio’s market footprint by offering its “fantastic games” through the YG Masters program.
ReelPlay CCO David Johnson said how delighted his company was to join forces with Yggdrasil and applauded the “swift integration process” via the GATI technology. Mr. Johnson also stated that the company plans to finalize several new operator partnerships that will allow iGaming operators and their players to enjoy “ReelPlay games combined with Yggdrasil’s well-known CRM tools.”
ReelPlay is only the latest in a series of recent additions to YG Masters, joining others like Gamevy and Bang Bang Games.
