Australia’s largest gaming machine manufacturer and growing global iGaming force, Aristocrat Leisure Ltd, has announced the new appointment of Sally Denby its chief financial officer (CFO). The company revealed in an official press release that the appointment has been made with immediate effect, subject to the “receipt of necessary regulatory pre-approvals.”
Denby’s newest appointment follows her recent promotion in February 2022 to the position of deputy CFO. Prior to this, she served seven years in various senior finance leadership roles across the company.
The release included a statement by Aristocrat’s chief executive and managing director, Trevor Croker, where he said that Denby “has proven to be an outstanding enterprise leader and a trusted finance partner.” Croker detailed that the company had gone through a “comprehensive global search” to eventually identify Denby as the best possible candidate to assume the CFO role.
“Sally has worked effectively with myself and our leaders in supporting the execution of our growth strategy and ensuring seamless continuity post the departure of our previous CFO in April. Sally’s cultural impact, deep engagement with our operating businesses and understanding of our obligations as an Australian Securities Exchange-listed company further add to her credentials,” he added.
Aristocrat had previously announced in December 2021 that Julie Cameron-Doe, the firm’s CFO since 2018, had decided to accept a job at the casino group, Wynn Resorts Ltd, with effect from the second quarter of 2022, leaving room open for the ascension of the new executive.
Aside from its significant internal developments, Aristocrat has been highly productive in recent months. The company introduced an ethical digital wallet to promote responsible gambling, announced a major pokies branding deal with the NFL at the 2022 G2E conference in Las Vegas, and launched its new real money iGaming division, Anaxi, all in October.